We have experience in delivering specialized, industry-focused solutions in segments, including Cable & Broadcasting, Filmed Entertainment, Music, Print & Publishing, Information Services and Marketing & Advertising. Our Media & Entertainment clients include publishers, digital content producers and broadcasters.
Our experience spans key business processes such as Procure-to-Pay, Order-to-Cash, Digital Media Supply Chain (comprising linear & non-linear content packaging and distribution), Linear & Digital Ad-Sales Management, Rights & Royalty Management, Consumer Analytics, Content Monetization and Content led e-Commerce. Some of our industry-focused solutions are in the areas such as Over-the-Top (OTT) Broadcasting, Digital Transformation Audit, Digital Advertising Insight, Event & Talent Management, and Social Analytics platform. We participate in key industry alliances such as MESA (Media & Entertainment Services Alliance) that includes leading consulting, technology, and products & services companies.
Digital Transformation Audit
Our Digital Transformation Audit framework provides a quantifiable methodology for auditing current state of Digitization of an organization. Digital Transformation is an ongoing process, which requires continuous monitoring, measurement and action for brand value creation, excellence and its sustainability. Today, every organization focuses on revamping digital websites, writing efficient mobile apps and launching strategy for multi-platform apps to provide unified user experience.
It helps in quantifying and measuring the performance of digital journey and identifies competitive and underperforming areas. We analyze requirements from digital and business side to understand organization vision and goal for digitization. It also helps in devising a hugely successful digital marketing strategy and rolling out a cross-platform social media strategy.
ASA 2.0: Aptaxis Social Analytics
ASA 2.0 is an integrated solution for social media monitoring and analytics, and sentiment analysis. It captures impressions from social media networks.
The solution also performs brand reputation analysis and helps in measuring marketing ROI. The sentiment engine computes polarity of sentiments in comments and tweets using natural language processing. It is also capable of correlating social impressions with business performance. Key features include User Activity Analysis, Engagement Activity Analysis, Visitor Segmentation, Clickstream Analysis, Sentiment Analysis, Content Analysis and Web Analytics.
MMI 2i: Metadata Management & Implementation
Metadata Management & Implementation (MMI 2i) solution helps users to extract and search digital content, ensuring compliance with rights associated with each asset. It provides intuitive dashboards and collaborative features (like sharing, tagging, rating & commenting) that aid in making quick, informed and consistent decisions.
CDMs: Content Delivery Management System
Content Delivery Management System (CDMs) helps Media & Entertainment companies to overcome challenges of transferring large files over FTP and portals.
We offer a platform to exchange heavy content over the web. It uses a wizard that enables selection of one or more users who can receive the content. The sender can transfer a file either from a local machine, network share or from a repository to the intended recipient(s). It also takes care of tracking historical content, providing a dashboard and reports to analyze delivery status and statistics about content transfer to different entities.